By: PRESTON D LEE Via: millo.co/ Take a moment and run through the first 15 minutes of your day with me. Any day of the week, a “work day,” the weekend, any day you like. What does your morning routine look like? You wake up. You go to the bathroom. You may read, meditate, exercise, or all of the above. Do you eat breakfast? Maybe you do everything in my small list above. But I can almost guarantee you: pretty early on in the list, you check your email. Most of you probably even roll over in bed–before you even wake up completely, before you even use the bathroom–and check your email on your phone. Let’s admit it, we’re slaves to our email. And as an entrepreneur, you may be even more keen to check the “latest” from your inbox every morning. Then, you spend the rest of your day checking email every (what?) 30 minutes? 15 minutes? Maybe every time your phone vibrates or dings? You’re addicted to email Admit it. You’re addicted to email. We all are. I’m guilty of the same behavior. But a couple of years ago, I started to notice just how much email was taking
A questions we get all the time is “what is the newest, hottest, most unique product to brand for an event”? We like to start by making sure the product you select is a fit for your business goals, the event, your recipients and, of course, your budget… While we could break out ideas like corporate kites, die cast belt buckles, pint glasses with a handy bottle opener in the base, magnetic koozies (yes, with a magnet strong enough to place the koozie on the outside of the door of your diesel pick up truck… if you are a redneck), custom hot sauce, a cowboy boot shaped shot glass, logo’d flip flops or. . . well. . . the point is, these are fun products, but these unique solutions might not be relevant to your business. As you read the list, you may have thought, “how cool is a belt buckle with my logo!!” But would this really be a fit for your company’s marketing efforts? Before we whip out the wild cards, we want to learn a bit more about your goals: Can we identify the target audience with whom you wish to build relationship through branded merchandise? Is it women choosing healthcare services, bank
Facebook competitions are a great way to increase engagement and reach on the social media platform. People love competitions, and they’re a great way to get in front of the people that matter to you in your local community. Facebook Competitions 1. We’re almost to 2,000 fans. Click like to celebrate! The 100th like will get a free [INCENTIVE] 2. We’d love getting to know you as well as your best friend knows you! Leave a comment below and attach a picture of you and your best friend for your chance to win [INCENTIVE]. 3. Who is excited for Winter? Like this post for your chance to win [INCENTIVE]. 4. Caption this! Comment below with your idea. The comment that gets the most likes will win a [INCENTIVE]. 5. Guess how many Jelly Beans are in the jar pictured below. The person who comments closest to the actual amount will win a free [INCENTIVE] 6. Gearing up for Halloween! Post a picture of your costume in the comments for a chance to win [INCENTIVE]. 7. What will the score of tonight’s game be between the [TEAM] & [TEAM]? The closest guess will win tickets to next weeks game. 8. When you
First there was the mailbox. Then houses had phones installed and answering machines came into being. Then we all hopped on computers and our in-boxes filled up. The ways for businesses to reach customers, both invited and uninvited, have changed as our lifestyles have changed. And now we carry our mailboxes, answering machines and computers in our pockets and purses. The SMS Way New research shows that 80 percent of internet users own a smartphone. Further, mobile research indicates that 90 percent of people read a text message within the first three minutes of receiving it. There is arguably no better way to get in touch with people than SMS messaging. And companies are turning to text for all sorts of reasons: alerts from airlines regarding travel, trivia questions from Starbucks and sweepstakes from Abercrombie to win clothing. Two Rules of Texting and Marketing: Respect and Respond Yes, we wander around with phones in pockets, sit them close by at mealtimes, place them by our beds at night. That does not mean all customers encourage SMS communication. Ask permission before establishing a text database. Find out what customers want to be notified about. Maintain various lists based on customer preference.
Facebook is known for making constant changes to its algorithms that negatively affect the organic reach of businesses and brands. However, it has been established that Facebook will continue tweaking its news feed algorithm to ensure that people on its website get the relevant content first. However, this makes it challenging for the marketers to reach targeted audience. Therefore, marketers need to constantly tweak their marketing strategies to get the best bang for their buck when it comes to Facebook. Here are 7 Facebook marketing tips that will help you in growing your audience on the social media website and attract more traffic to your products and services. 7 Facebook Marketing Tips Keep Adding Highly Valuable Content Consistently As mentioned in the beginning, Facebook has been making changes to its news feed algorithm to provide relevant content to the audience on its website. One of the reasons for these tweaks is that Facebook wants brands and businesses to post more valuable content on the website instead of sales driven content. In simple terms, the audience should find your content meaningful and valuable. It is important to keep in mind that you should not constantly push your own products and services
Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders. Maybe you just finished your stint on Shark Tank, or Oprah talked about your product being one of her “favorite things.” Regardless of your situation, everyone gets to that point where ecommerce marketing becomes a huge factor. How do you step back and evaluate your current marketing tactics? Are you doing everything right, or can you implement other marketing campaigns to bring in more devoted customers? Ecommerce marketing is a tricky subject, because it’s tough to find all of the tips in one place. Luckily, we’ve done the work for you, guiding you on the path to marketing success and providing a list for you to stick on your wall and check off as you complete each ecommerce marketing method. Keep reading to learn more. 1. Create a Content Marketing Strategy Before Starting Nothing good starts without building a plan. Just like a movie studio goes through the preproduction