by YouTheDesigner …That even your grandmother can do. 1. Organize your Files It’s very easy to let your computer files get out of control. Keeping them organized in appropriate folders will save you many hours over time and will make it much easier for you to complete projects efficiently. Organizing your files should become second nature. 2. Organize your Emails Emails should also be organized into appropriate folders. I always save my emails including sent emails in case I ever need to refer back to them. I like to dedicate a folder to each client or project and I also have folders for other thing such as receipts for items I purchase for work. 3. Organize your Paperwork Having your paperwork organized will make your life easier as well, especially during tax season. Get a file cabinet or two and organize all your paperwork once a week into labeled folders. Printing out your emails is also good idea just in case you accidentally delete an email and can’t get it back. 4. Clean your Computer Apple computer users may have it a little easier on this one but regardless everyone should be keeping their computers in tip top shape.
howdesign.com 1. Know who you’re designing for. You are not the client; your client isn’t the client either. Understand who the end users are, the people who will interact with your work every day, and design to those users. Your goal should be to inspire the loyalists and convert the detractors. 2. Stay true to the brand. It’s rare to start with a blank slate; there may be visual elements that already exist and simply need to be dusted off and updated. Ask yourself if there are any visual elements worth keeping. If there are, don’t stop till you find a fresh, new way of expressing those elements. 3. Ideas come first. Push yourself to generate ideas—lots of ideas—don’t get caught up iterating on a single concept. Don’t fall in love with the first idea that pops into your head. Always question if you can push the work further. Focus on the craft only when you have some solid ideas. 4. Stick to the process (don’t take shortcuts). For most clients, going through the process of creating a new logo is an uncommon and unfamiliar activity. They need to be educated and brought along as you progress. Take the time to do
By HOW CREATIVE Idea-generation is the linchpin of our work. So why are many of us terrible at it? Experts offer tips for improving your creative sessions. Illustration by Oivind Hovland The team gathers in the conference room, white board at the ready, pumped to come up with some cool new ideas. Ten minutes into the session, the group’s strongest personality starts to dominate the conversation. Ideas get dissected, evaluated, kicked around, criticized. The quietest staffer shuts down. The creative director loses energy and relinquishes control over the meeting. An hour later, the team leaves the room deﬂated and unconﬁdent in any of the concepts they shared. Why do most brainstorm sessions resemble this scenario? Brainstorming is supposed to be one of the activities that we love most—and that our friends in non-creative professions envy most—about our jobs. We think of brainstorming as the wild-blue-yonder, out-of-the-box, free-ﬂowing development of ideas—a literal turbulent storm of creativity. And this, according to the experts, is exactly the problem with most idea-generation sessions: They lack focus, structure, discipline. We’ll take a look at what typically goes wrong with brainstorming and learn ways to improve this essential element of our work. WHY IDEA SESSIONS
It’s no secret that the personality types that tend to go for science, technology, engineering, and mathematics (STEM) disciplines tend to be different from the types that go for the arts. Then there’s design. Design fields are supposed to present an intersection of both STEM and more artistic vocations, and thus should appeal to those with an appreciation of both. But in practice, it all really depends on how these fields are marketed and how they are perceived by aspiring designers. Industrial design for example, as a rule attracts a different set of people from architecture or graphic design and so on. But the design industry on the whole seems to be attracting people with the wrong mindsets. In the case of UCreative’s readers, and YouTheDesigner’s in particular, most of us here work in visual design-related fields or are interested in them. We’ve based this observation on the subjects of posts that generated the most buzz over the past four years, as well as through your responses — or lack thereof — on each post. It’s pretty apparent that most of our followers lean towards the artistic, intuitive side of things. This isn’t always a bad thing. We need to continually push ourselves into
The industry’s finest creatives explain how they tackle nerves and technology meltdowns to shine as speakers, both on and off the stage. The thought of standing on stage and talking to a packed auditorium might make you want to dry-heave in the corner. But public speaking – done well, and for the right reasons – can be one of the most effective tools for self-promotion in a designer’s armoury, instantly giving you credibility as an expert and supercharging word-of-mouth about your services. However, the skills involved in public speaking are just as valuable off-stage. Being able to talk confidently about your work in any situation – while pitching, during an interview, over a beer – is a fundamental design skill that differentiates the good from the exceptional. So what are the golden rules of presenting your work? How can you blow the minds of your audience – or at least keep them interested for 45 minutes? And what if it all goes wrong? Read on to find out how some of the industry’s finest creatives have tackled nerves and technology meltdowns to shine as speakers, both on and off the stage. 01. Have a story and an opinion “There’s no replacement for having
Don’t just design for eyes. Designer Joseph White explains how to engage all the senses. A workspace Rapt Studio designed for Google’s Irvine, CA, location Rapt Studio is a multidisciplinary group of thinkers, designers, and doers; we work in the fields of visual design, physical design, and strategy. Our sights are always set on creating experiences that connect and inspire humanity, regardless of the medium. This post will focus primarily on design strategy in the creation of physical spaces, but much of it will be applicable to all types of design. Perception is open to interpretation Think back a few months to when the photo of #thedressignited the internet in debate, those who saw #blueandblack went tweet-for-tweet against those seeing #whiteandgold. Some people saw #thedress as white and gold, others as blue and black After much debate both speculative and scientific, we learned that multiple factors were at play. The context in which the image was viewed, the viewer’s inclination toward natural or artificial light, and the influence of language all combined to account for the great discrepancy in popular opinion. What does this mean for design? It means that sensory perception is open to interpretation. How can you mitigate
This infographic outlines six simple steps to the perfect creative collaboration. Click the image to see the full-size infographic Have you ever wondered what advice a potential new design partner would give you if you were to ask? In a market crammed full of potential design partners all jumping onto the same formula of trends and methodologies, how do you go about choosing the one that’s right for you? Design Board International‘s business development director Raya Tsanova shows you how in this handy graphic, one of thebest infographics around if you’re looking for the perfect design partner.
By Joe Quinn April 2014 seems like a distant memory. But it wasn’t that long ago that we opened Emereo Creative’s humble little office in the heart of Downtown Orlando. With big dreams and bigger ideas, we started on our journey towards doing something special. I’ve learned a lot this past year and am proud of how far we’ve come in such a short time. All my appreciation and thanks go to our great team and clients! So here’s a few takeaways from a year of hustling a new startup off the ground. It’s hard work and you’d better work hard. If you think building the next best startup is going to lead to the high life in a few months, dream again. I totally expected to work more than the typical Monday to Friday, 8-5, but I could have never imagined the demands of getting a startup off the ground. 12-hour days became the norm, meals were an afterthought, and the new venture consumed every waking moment. An intense businessman who typically put in 16-hour days and took only two three-day vacations in the first five years after establishing Microsoft, Bill Gates was demanding and strong-willed about implementing his vision. If you’re
A Brand is an experience. It’s the experience that people have when they meet you, use your service, read your content and discover you online and off. A Brilliant Brand it is authentically YOU and expresses your values and point of view. Simply put it’s the essence of you and the problem you solve. Most entrepreneurs and business owners don’t take enough time to dig deeply into their psyche and the psyche of their business so their brand falls short of it’s true power to influence and persuade. All Brilliant Brands leave a footprint on people’s hearts and minds, does yours? Here’s three things you can do to get you started, right now. 1. Define It: Write as many words that come to your mind that describe you when you are at your best, in the zone. Just let them flow off the top of your head without censoring yourself. Now that you have a list, pick out the ones that really sing for you. Select 3 or 4 that you simply couldn’t live without. Then make a list of who you are or want to be for your clients when you are at your best and in the zone.
What makes a design good or bad? True, it’s subjective to some degree — but ultimately, good graphic design will inspire responses and clearly communicate visual information. Bad design, on the other hand, will impede and muddle that communication. Here are 8 common pitfalls of design and how to easily avoid them: 1. Perfect symmetry Balance is one of the fundamental principles of design. It refers to the way elements are distributed throughout a layout, and it provides a sense of order and stability. However, balance doesn’t have to mean using perfect symmetry all the time. While symmetry isn’t necessarily a bad thing, it’s a boring and easy way to convey information. By using asymmetry, you’ll create visual interest and spontaneity, and also capture people’s attention effectively. 2. Not enough white space Proximity is another major design principle. Related elements should be visually grouped together — this helps people connect information and determine relationships between items. A common mistake is strewing content all over the entire page, which looks cluttered and doesn’t help communicate information effectively. Embrace white space and give each element room to breathe. White space creates contrast, guides people’s eyes in a particular direction, and establishes a clear