However, there is an instant connection from everyone with an internet connection between their logos and their brands. Why? Because their logos are used in everything they do as a company. Facebook is one of the most popular sites in the world, individuals see their logo multiple times a day when they update their status, upload pictures or share things they find interesting on other sites. The prominent Apple logo, on the other hand, is pasted across their product line (iPhone, iPod, iPad, etc.) and is present in all of their commercials and advertisements. This isn’t Zuckerberg and Jobs being egomaniacs, its because their logos help build the brand of their business. People start to gain familiarity with a logo and the more people see a logo, the more they begin to trust a business. But what makes the Facebook and Apple logos so great?