Words: Niall O’Loughlin
Niall O’Loughlin of 99designs shares some important lessons from the history of logo design.
You’d be forgiven for thinking that logo design and branding were relatively modern concepts. But in reality, they have been around in one form or another for thousands of years. Rather than going that far back in time though, in this article I’ll focus on popular brands in the modern era.
Logos are one of the key principles of branding and need to be memorable and in-line with what a company stands for. As we go on this journey, it will become apparent that simplicity has more or less been ‘in fashion’ for more than 80 years.
Some organisations stumbled across the perfect logo for their brand and barely changed it while others found the need to make alterations to change with the tastes of their target audiences.
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