Bart Caylor
Marketing Strategist. Brand Communicator. Trusted Advisor & Partner.
Your Social Media Campaigns May Be Missing Out
Our most recent social media blog included several comments on LinkedIn regarding hashtags. Retired educator Joan Gustafson started the comment discussion by asking:Still not sure about using hashtags….I “get” it and know why people use them…but do people really “search” for info using hashtags? #notsureabouthashtags #whynotsearchgoogleratherthashtags #andIthoughtIwasdonewithhashtags 🙂Others echoed the sentiment of “do we really need them?” and “unclear about hashtags.” I wanted to write a blog post focused on getting to the bottom of why and how to use them. A few years ago, my wife and I took our family to Disney World for the first time. Upon arrival, we registered and each of us received a large button that proclaimed “1st Visit” surrounded by Micky, Pluto, Goofy, and Donald Duck. Our family was so excited we promptly pinned those on and set out. At the time, I didn’t think much about it, but throughout our week-long visit, it was the beacon that got us noticed. Whenever waiting for attractions or walking down the streets, characters, “cast members” (Disney’s word for employees) and others would seem to go out of their way to ask us if we were having an enjoyable time and if we needed anything. Only later did I realize that simple button was the signal to others to engage in an intentional way with my family. Just as Disney uses the power of a button to encourage engagement with the right audience, your social media strategy can do the same. Rather than a button to wear on your apparel, you have the power of the hashtag to get you and your message noticed.