1. Communication Skills Good communication is a cornerstone of good design. After all, design is about visual communication. You have to go beyond the visual and communicate well, both in writing and verbally, to be able to get your ideas across to clients and employers. Too often designers lean on their visual communication as a crutch and never feel the need to develop these other skills to the fullest. It’s often a choice that holds many designer back from reaching their true potential. Being able to discuss your work, present your ideas, write strong proposals or even a good blog post, all will directly impact your career as a designer going forward.
2. Marketing Skills
As graphic designers, we are on the front lines when it comes to advertising and marketing to customers. “Presentation isn’t everything, it’s the only thing.” Graphic designers tend to view themselves more as “artists” than “marketers.” The level of marketing required in your career can vary from job to job, but regardless, it’s important to have a strong understanding of the marketing and advertising goals and relationship behind what you’re designing. At the end of the day it matters less about it “looking cool”, and more about its ability to close sales. This is something that many designers learn the hard way throughout the course of their career.
3. Illustration Skills
While it is not always necessary to be able to draw in order to be a graphic designer, it doesn’t hurt. Additionally, strong illustration skills will set you apart from the crowd and make your life as a designer much easier. Being able to develop ideas and concepts before you get to the computer is important, so that when you do go digital you’re not overwhelmed by the tools and options available. Being able to handle illustration with pencil and paper means that when you get to the compute,r you will be executing on your ideas instead of staring at a blank screen that matches the blank you’re drawing in your mind.4. Technical Capability
There are many benefits to being a tech-savvy creative. For one thing, you may save a considerable amount of money by being able to troubleshoot and provide your own tech support. You may also find it speeds things up being able to solve problems yourself rather than waiting for someone to show up and save you when your machines won’t cooperate. Having an awareness of new technology and what tools are best suited to help you achieve your task is growing to be more important as time goes on. While it is possible to outsource tech work, it’s becoming less practical as the world becomes more about fast delivery and execution.5. Networking Skills
Creative professionals can be complacent when it comes to career advancement. Even freelancers need to consider their overall career road-map. Networking is essential to gaining momentum and moving your career forward.
If you’re a freelancer, networking provides you with opportunities to connect with potential clients or those who can refer you to them. For in-house designers, networking is the key to your career escalation, getting a better job opportunity, or creating the leverage you need to get a raise or promotion.
Networking also allows you to connect with other people in your industry or in the creative services world in general. These individuals may be able to pass along information or resources that can help you, introduce you to people in a position to create some other value for you, or act as a mentor
Networking also allows you to connect with other people in your industry or in the creative services world in general. These individuals may be able to pass along information or resources that can help you, introduce you to people in a position to create some other value for you, or act as a mentor.
