Facebook is known for making constant changes to its algorithms that negatively affect the organic reach of businesses and brands. However, it has been established that Facebook will continue tweaking its news feed algorithm to ensure that people on its website get the relevant content first.
However, this makes it challenging for the marketers to reach targeted audience. Therefore, marketers need to constantly tweak their marketing strategies to get the best bang for their buck when it comes to Facebook. Here are 7 Facebook marketing tips that will help you in growing your audience on the social media website and attract more traffic to your products and services.
7 Facebook Marketing Tips
Keep Adding Highly Valuable Content Consistently
As mentioned in the beginning, Facebook has been making changes to its news feed algorithm to provide relevant content to the audience on its website. One of the reasons for these tweaks is that Facebook wants brands and businesses to post more valuable content on the website instead of sales driven content. In simple terms, the audience should find your content meaningful and valuable.
It is important to keep in mind that you should not constantly push your own products and services to the audience. Instead, you should offer them various alternatives to solve the problems they are facing. Your product or service can be one of the solutions.
People on Facebook find such content useful and they share such content which increases the engagement. For instance, you may offer them tips on saving money while buying products in your niche.
Keep an Eye on Your Competitors
One of the best ways to generate ideas for content is to have a close look at the competitors and see what they are doing. This is especially true if the competitors have been in business much longer than you have been.
This will help you in saving a lot of time as you won’t need to reinvent the wheel. You should see the kind of content they post and the kind of offers they present to the audience. You should also try to figure out the gaps in their marketing strategy and try to take advantage of those gaps.
Keep an Eye on the Facebook Insights
One of the best ways to know your audience is to study the demographics in the Facebook insights. Maybe you are thinking that your product or services are preferred by males but Facebook insights may tell you that you have a bigger female audience.
This will help you in tailoring your marketing approach to get higher engagement. The insights also tell you the best time to post vital content. If the fans of your page are online only during the morning hours, there is no need to post vital content in the evening hours.
Interact with Your Followers
Facebook is a social networking website which means that people on Facebook expect interaction. Therefore, you should have conversations with your fans by responding to their messages and replying to any queries they have. This will also help you in providing a human touch to your business.
Join Relevant Facebook Groups
Facebook groups can bring a lot of traffic to your page and website. The key is to join relevant groups and provide useful content to the audience in the group. The best way to engage with the audience in the group is to visit the blog posts shared in the group and comment on their posts. Once you have made some real friends in the group, you may start sharing your own content and people will actively share and comment on your content if it is good enough.
Post High-Quality Images
It is important to post only high-quality images on Facebook. However, you should also ensure that the image looks good on mobiles and tablets as most of the audience on Facebook uses mobile to login to the website.
Advertise Your Content
If you have posted useful content but it is not getting traction, you may want to boost the post to get it in front of a bigger audience. The good thing about Facebook is that you do not need to spend a lot of money to do so.
If you follow these 7 Facebook marketing tips, you’ll find that fans will have higher engagement with your content and your traffic from Facebook will increase significantly over time.
By: Rod Davies