What makes a design good or bad? True, it’s subjective to some degree — but ultimately, good graphic design will inspire responses and clearly communicate visual information. Bad design, on the other hand, will impede and muddle that communication. Here are 8 common pitfalls of design and how to easily avoid them: 1. Perfect symmetry Balance is one of the fundamental principles of design. It refers to the way elements are distributed throughout a layout, and it provides a sense of order and stability. However, balance doesn’t have to mean using perfect symmetry all the time. While symmetry isn’t necessarily a bad thing, it’s a boring and easy way to convey information. By using asymmetry, you’ll create visual interest and spontaneity, and also capture people’s attention effectively. 2. Not enough white space Proximity is another major design principle. Related elements should be visually grouped together — this helps people connect information and determine relationships between items. A common mistake is strewing content all over the entire page, which looks cluttered and doesn’t help communicate information effectively. Embrace white space and give each element room to breathe. White space creates contrast, guides people’s eyes in a particular direction, and establishes a clear
Chances are that if you watch a lot of TV or browse the interwebs vociferously, the term ‘copyright’ has not escaped your notice. And how could it indeed in this age of product placement and advertising blitzkrieg? You see copyrights on a name. On a product name commonly. And other corporate or not-so-corporate entities out there. But as a logo designer, when you see the word ‘copyright’ attached with a logo design, you can’t help but feel curious. What does it mean? And why it’s there in the first place to begin with? Who really owns the copyrights on the logo here? As usual there’s two sides of the coin. Two sides of the story to the copyrights perspective – the designers’ side and the SMBs’ side. Let’s take a look at how the term ‘copyrights’ can mean different things to you as a designer and to small businesses that happen to be your clients. Because the alternative is to get bogged down in a never-ending spiral of legal trouble that can destroy reputations, time and money in one fell swoop. Knowing is half the battle and as far as copyrights are concerned, it pays to know what exactly are
Business owners know it, the customers know it, the man on the street knows it – there is no substitute forgood design when it comes to branding a business. Design engages people with your brand. Design tells a story. Design gives your business a personality and credibility. And that’s just the start. Design, it seems is a crucial component for business and brands. It’s the one thing that separates the has-beens from the trailblazers. • What can Design do for you? As a business, you want certain things to happen for you. Here are some of those things and how design makes them possible: 1. Tell a Story and Draw the Customers in Your brand needs to be interesting, so what better way to keep it like that and in the public consciousness, than to weave a story around it? Good design can tell a story. Good design can give your brand a personality that goes well with your target demographic. Good design can serve as the meat and bones of your corporate identity. 2. Differentiation You are competing with a million companies that are in the business of selling the same things as you are. So why should customers
re you a designer? And are you looking for a way to ensure that your design work is the digital equivalent of a social butterfly; that is, that your work is attracting the eyes and attention of others? That’s the study of social design. A design that inspires people, sparks conversations, brings crowds, and generates a lot of buzz over any media that it appears on. Be it on a magazine, social media, tv or newspapers, social era is about design bringing everyone together and connecting all. One can also state that social design is the domain of those designers that want to be conscious of their role and responsibility to society, and therefore their designs reflect their values and message for the community that they live in. Designs aren’t just mean to wow and dazzle, they can also serve as a means to spark social change. Big ideas can spread through social design in a number of ways. They can either serve as a means of simple advocacy or they can engage audiences by leveraging the storytelling qualities that design affords them. Design can spark fresh interest and offer an alternative to people by way of disruptive ideas. All
We all have our share of demons that hide stealthily into the abyss of our subconscious, hindering our progress, nagging at us in one way or the other. These demons, at times, appear as irrational fears. Such are the fears that they affect us in ways we deem not conceivable and even challenge our capabilities and potential. “Phobias”, is the term we coined for our irrational fears. These phobias take a toll on us; sometimes, stopping us from exploring new horizons and experimenting with our work. However, it is never too late that you put your foot down against them and decide to face your demons! The list of phobias that plague the mankind is extensive and might as well be in-exhaustive. However, if we talk about certain types of fears that haunt the creative mind, then we might be able to compile a list that could be definitive and render itself helpful to many. Hence, I took upon the task to assemble a list that holistically sums up some of the main phobias that threaten the creative mind— be it of an artist or a graphic designer who is ever-thirsty for new ideas and inspiration— and challenges its potential.
If you’re a serial entrepreneur, chances are that you are often searching for a good logo designer, one who is reliable (as well as affordable) enough to handle your startup’s corporate image and identity in the world of business. You may be wondering who would spare you of the agony of legal contracts and several meet-ups because you’re seriously short on time and you’ve got your hands full as it is – sounds fantastic, does it not? But,there is a way! A good online logo maker could offer convenience when it comes to saving both your time and money. Logo designers, on the other hand, use the freedom to play with their imagination and come up with a truly unique design. Their color palettes may offer a bigger variety so that you may choose colors wisely for your business, but that variety may not be feasible for many startups or small business owners to afford. Where choosing a reliable designer or an authentic online logo maker, could both be equally difficult tasks; the latter is unarguably simpler and less painstaking. There are other distinctive features of an online logo-maker that make it an ideal choice for startups and small businesses.
There is a huge difference between how designers and non-designers view art. Where a designer would be able to name at least a100 out of the 285 known shades of Red; a non-designer would only recognize it as Red: the color of passion. There is no comparison of skill and design knowledge between the two, and we’ll tell you whyin a bit. It’s true that good aesthetic sense comes naturally to some people, but a professionally trained graphic designer has a gradually nurtured, experienced, and shrewd design sense, qualification, and familiarity with the whole process that takes place before, during and after the creation of a design project. This difference of awareness between a designer and non-designer leads to much confusion on the client’s part and frustration on the designer’s. When non-designers impose their own ideas and creativity on a designer, he feels helpless and annoyed at the lack of cooperation from his client’s side. For instance, a person who likes gaudy designs might hire a designer who would suggest a minimalist approach for the required results. Now who do you think gets the KISS right, client or designer? Similarly there are hundreds of such big and small differences that
A questions we get all the time is “what is the newest, hottest, most unique product to brand for an event”? We like to start by making sure the product you select is a fit for your business goals, the event, your recipients and, of course, your budget… While we could break out ideas like corporate kites, die cast belt buckles, pint glasses with a handy bottle opener in the base, magnetic koozies (yes, with a magnet strong enough to place the koozie on the outside of the door of your diesel pick up truck… if you are a redneck), custom hot sauce, a cowboy boot shaped shot glass, logo’d flip flops or. . . well. . . the point is, these are fun products, but these unique solutions might not be relevant to your business. As you read the list, you may have thought, “how cool is a belt buckle with my logo!!” But would this really be a fit for your company’s marketing efforts? Before we whip out the wild cards, we want to learn a bit more about your goals: Can we identify the target audience with whom you wish to build relationship through branded merchandise? Is it women choosing healthcare services, bank
Facebook competitions are a great way to increase engagement and reach on the social media platform. People love competitions, and they’re a great way to get in front of the people that matter to you in your local community. Facebook Competitions 1. We’re almost to 2,000 fans. Click like to celebrate! The 100th like will get a free [INCENTIVE] 2. We’d love getting to know you as well as your best friend knows you! Leave a comment below and attach a picture of you and your best friend for your chance to win [INCENTIVE]. 3. Who is excited for Winter? Like this post for your chance to win [INCENTIVE]. 4. Caption this! Comment below with your idea. The comment that gets the most likes will win a [INCENTIVE]. 5. Guess how many Jelly Beans are in the jar pictured below. The person who comments closest to the actual amount will win a free [INCENTIVE] 6. Gearing up for Halloween! Post a picture of your costume in the comments for a chance to win [INCENTIVE]. 7. What will the score of tonight’s game be between the [TEAM] & [TEAM]? The closest guess will win tickets to next weeks game. 8. When you
First there was the mailbox. Then houses had phones installed and answering machines came into being. Then we all hopped on computers and our in-boxes filled up. The ways for businesses to reach customers, both invited and uninvited, have changed as our lifestyles have changed. And now we carry our mailboxes, answering machines and computers in our pockets and purses. The SMS Way New research shows that 80 percent of internet users own a smartphone. Further, mobile research indicates that 90 percent of people read a text message within the first three minutes of receiving it. There is arguably no better way to get in touch with people than SMS messaging. And companies are turning to text for all sorts of reasons: alerts from airlines regarding travel, trivia questions from Starbucks and sweepstakes from Abercrombie to win clothing. Two Rules of Texting and Marketing: Respect and Respond Yes, we wander around with phones in pockets, sit them close by at mealtimes, place them by our beds at night. That does not mean all customers encourage SMS communication. Ask permission before establishing a text database. Find out what customers want to be notified about. Maintain various lists based on customer preference.