The focus in this write-up is on the role of online marketing services and how they can serve businesses that approach them for brand marketing and brand management. 2015 is considered the year of marketing, and content marketing in particular is expected to play an immense role in taking organizations forward. In fact, content marketing will be key in building brands. Thus is because content is said to drive everything you do for your business. People may not have focused too much on how content marketing has in fact played an important role over the years. However, it is now receiving tremendous attention because of the role it is playing in every aspect of brand development and marketing. All the messages you intend pivot around your content. However, content alone is not enough, as a scientific approach must be adopted if you want to develop a solid brand in 2015.